Translating Vision Into Reality...

Julie Del Santos



925.818.5500  |  DRE# 01290985   |   julie@dudum.com



Julie is the founder of Dudum Real Estate Group and is enjoying her third decade of being an East Bay Realtor. She is well-known for her superior level of client service and expert knowledge regarding the real estate market.

Julie was born, raised, and educated in the Bay Area. After graduating from Saint Mary’s College, she began a career in real estate. Over the next ten years she built a thriving career through her service-focused work ethic, relationship based business, and top negotiating skills; receiving outstanding accolades such as Realtor Magazine’s prestigious “30 Under 30” award. In addition to her success as an agent, Julie assembled a group of high-achieving agents to work together to deliver exceptional service to clients. With continued proven results and a desire to grow her passion, she decided to launch her own company in 2010.

When establishing Dudum Real Estate Group, Julie’s vision was to create a team of agents who collaborate to leverage the best of everyone’s skills in order to provide unparalleled customer service. Each agent is independent, yet supported by a full-service brokerage providing training services, a creative marketing team, administrative support, and cutting-edge industry tools and technology, which allows agents more time to best serve their clients. This distinct blend of real estate expertise and enhanced customer focus has created a highly successful brokerage for herself and her agents.

As the fastest organically grown real estate company in the East Bay, Dudum Real Estate Group is proud to hold a large portion of the market share. Under Julie’s leadership, it has earned the respect of national and international real estate groups, gaining coveted invitation-only membership into Leading Real Estate Companies of the World, as well as affiliations with The Artisan Group, Who’s Who in Luxury Real Estate, and other smaller broker collaboration entities.

Her dedication and willingness to go the extra mile has not only garnered years of satisfied clients and superbly inspired agents, it has also elevated Dudum Real Estate Group to the list of Top 100 Places to Work in the East Bay year after year for best work environment. This mission has also opened doors to speaking engagements and panels, where Julie loves to share her insight and deep knowledge with other industry members in hopes of elevating their business as well. “It’s for the good of the whole,” she says, as it is often from these speaking engagements that she too learns key tips and tools to prepare Dudum Real Estate Group for whatever is next.

Coming from a long line of Bay Area entrepreneurs, Julie enjoys the opportunity to give back to the Northern California area that she and her family love so much. She is actively connected to her community through various organizations including Shelter Inc., Habitat for Humanity, One Warm Coat, Lafayette Partners In Education, Helping Hands, and many other charity organizations. With her boundless energy and insatiable appetite for growing and giving, Julie does all she can to group people together to impactfully make a difference in these entities and the lives of many.

Julie has a genuine love for real estate, but her true passion in life is her family. Together with her dear and patient husband Tony, they have four wonderful children; AJ, Rocco, DeLuca and Lola. When not running the business, she loves to travel, entertain, and gather with family and friends. Life is a daily adventure, and although she takes time to enjoy the journey, she also believes it only gets better, and “the best is yet to come!”

Tracey - Leadership

Tracey Casella


925.937.4009  |  tracey@dudum.com  

DRE# 01316686

At Dudum Real Estate Group we come from a place of "YES," and doing whatever we can to help agents improve their business is what fuels us. As V.P. Operations /Relocation, Tracey handles the financial and operational side of our brokerage as well as our relocation business for all of our Realtors at all four office locations throughout the San Francisco Bay Area. Tracey strives for perfection in all of the details of this business. She has worked in other brokerages throughout her 17 years in real estate. When she arrived at Dudum Real Estate Group she brought the best aspects about each of them and incorporated all of those attributes, along with Julie Del Santo's amazing vision, into this truly incredible brokerage. All of the staff works toward giving agents the best possible marketing strategies, cutting-edge tools, and staff support so that they can truly be the best in the industry. They have fun while excelling in this wonderful business! Tracey feels blessed to be a part of Dudum Real Estate Group and enjoys this great real estate community and all that it entails.

Tracey is co-inventor on three U.S. Patents while at the Clorox Company where she worked in the New Product Development Group. Tracey lives in Martinez and is on the City of Martinez Planning Commission. She is married and has three grown boys.



Kent Loving


925.937.4010  |  kloving@dudum.com 

Kent Loving began his education in business and marketing at the young age of 10 working for his family's architectural firm as the "office boy." The term "job" could only be loosely applied to this position, as the work was minimal and not mentally challenging — however his father was able to instill two concepts that would become, and remain, the foundation of how he would operate in business and life. 1.) Honesty above all else. 2.) The higher up the ladder you climb, the closer to the ground you get, meaning that being an executive isn't a status, it's a responsibility. As you move up you don't become people's boss, you become their servant. It is with that humility and vision that Kent tries to approach each opportunity to serve the agents of Dudum Real Estate Group.

Kent's marketing background began with a degree in graphic design from California College of the Arts, followed by additional degrees in the sciences and psychology from Saint Mary's College. Kent had the privilege of beginning his career in real estate marketing working for the master franchise of Prudential CA/NV/TX under the direction of Ginny Cain, whose talent, drive, and vision ushered in an amazing period of growth and recognition in the Northern California marketplace and beyond. Kent was fortunate enough to learn from Ginny's expertise and recognizes that his successes stands squarely on the shoulders of her example. Kent continued to further sharpen his industry acumen by accepting a position as Executive Creative Director for a large online print media and marketing solutions firm. He honed his skills of brand management by maintaining and improving the brand identities of over 40 national corporations, representing over 45,000 agents. Additionally he was able to grow market shares by retooling existing products to newly emerging markets, increase profitability, and provide consistent growth across his departments.

Eventually the siren song of a new challenge and joining something from the very beginning led him to sign up with Julie Del Santo. He was immediately fascinated and captivated by Julie's steadfast vision and endless, energetic drive to create a brokerage whose privilege it was to serve the agents. She wanted to focus on helping the agents do business the way the agent wants to do business — not the other way around. Kent knew this would be something not readily found in the marketplace as it is the opposite of the rigid corporate models that agents are used to, but Kent knew that the possibilities would be endless and the outcome could very well be magic.

Since joining Dudum Real Estate Group as their Marketing Director, Kent has felt an amazing sense of gratitude for being able to come to work every day and work with people he genuinely enjoys to work with and for. He says it has been abundantly gratifying to see how quickly the company took root in the marketplace and how quickly the agent force continues to grow. "It's like having your family around you every day — you work hard, you squabble sometimes, you laugh a lot... and at the end you love that you know you belong to something special," says Kent.

Kent, when not at work, spends time volunteering for multiple local charities. He also spends a lot of time in the surrounding foothills exploring and hiking and is always accompanied by his best friends — Fergus, a 5-year-old rescue mutt of dubious parentage, and the newest addition, Farley, a 2-year-old scraggly pound pup.