Translating Vision Into Reality...

Julie solo_pp



925.818.5500  |  DRE #: 01290985   |   julie@dudum.com


Julie was born and raised in the Bay Area, is a graduate of St. Mary’s College in Moraga, and started her career in Real Estate at the end of 1999. In 2000, Julie joined Coldwell Banker in Danville, where she was awarded the accolade of “Rookie of the Year.” Shortly after in 2002, she transferred to the Walnut Creek office of Coldwell Banker to be part of the business community she loved and that her family had been active members in for so many years. At that time, Julie formed her own team, known as “Dudum Real Estate Team,” which became a very successful, well known and well respected entity in their marketplace. In 2003, Julie was named to the Assistant Manager’s position where she continued to thrive for several more years, consistently offering her unique blend of Real Estate expertise and flawless customer service. In 2005, Julie was awarded as one of the National Association of Realtors, Realtor Magazine’s prestigious “30 Under 30” award.
When presented with a unique offer to join Empire Realty Associates in May 2006, Julie jumped at the chance. She saw the transition as an opportunity to continue to grow her own business and her team, which was an exciting step towards opening her own brokerage in the future. Julie and her team enjoyed many years of success under the Empire flag, until Julie decided to take the next logical step in her career and open up her own brokerage. Dudum Real Estate Group was formed in May 2010, and currently has multiple locations and well over 100 agents.
Julie, constantly involved with the Real Estate community at large, shares her knowledge and energy with new agents everywhere through her many memberships to local real estate organizations. She gives back to the Northern California area that she loves so much by being actively involved with:


  • Habitat for Humanity
  • Breast Cancer Research 60 Mile Walk
  • Marathon for Leukemia Research
  • California Aids Ride
  • Special Olympics
  • STAND!
  • St. Anthony’s Soup Kitchen, San Francisco
  • Serves on the Contra Costa Association Of Realtors Scholarship Committee
  • Local educational groups (LPIE, MEF, WCEF)
  • Women’s Council Of Realtors


When Julie is taking a break from it all, she is hardly standing still. Julie and her husband Tony are proud parents of 4 wonderful children; AJ, Rocco, DeLuca, and Lola. Julie says they are the true driving force and inspiration in all that she does. They are also Lafayette homeowners, and actively involved in their community, and have a passion for entertaining. Julie and Tony love to travel, Hawaii being a favorite destination, but they tend to aim for anywhere that is sunny and has beautiful beaches readily on hand. Another passion of theirs is dining out, trying new venues, and new cuisines. Julie has come by this love, as her family owns many popular restaurants in the Bay Area. Perhaps this is where Julie first began to develop her drive to provide even better client service and her continuous strive to always make sure her attention to detail is peerless in the industry.

When asked about her Real Estate career, Julie sums it up as “It’s been an amazing run, but I think the best is yet to come.” That optimism and forward thinking are consistently highlighted throughout Julie’s career. Her dedication, service, expert negotiations, and true heart for Real Estate and the people she works with, have made Julie and her company the first choice for many Bay Area real estate agents for nearly a decade. Julie has always earned client’s respect and loyalty, two of the reasons why 99.4% of her own business came through referrals. With these very professional, integrity-based standards, Julie and her agents can ensure that their clients’ best interests are always at heart. It is exactly these characteristics that will make Julie, and Dudum Real Estate Group a leading brokerage for years to come.


Tracey - Leadership

Tracey Casella


925.937.4009  |  tracey@dudum.com  |  CaDRE #: 01316686

"Whatever our agents need from staff to improve their business, we will help them with it”, that is my motto.  I love helping agents get their job done and always with a smile.  I have been taking care of agents for over 15 years. It is my passion and at Dudum Real Estate Group we come from a place of YES.  As Operations Manager I handle all of the day to day needs of the realtors.  I strive for perfection in all of the details of this business.  I have worked in other brokerages and have taken the great things about each of them and incorporated all of that, along with Julie's amazing visions into this truly incredible real estate group at Dudum REG.  All of the staff works towards giving our agents the best possible tools, marketing and support so that they can be the best in the industry! We have fun while exceling in this wonderful real estate business. I am blessed to be a part of Dudum Real Estate Group.

Tracey is co-inventor on three U.S. Patents while at the Clorox Company where she worked in the New Product Development Group. Tracey lives in Martinez and is on the City of Martinez Planning Commission. She is married and has three grown boys.




925.937.4010  |  kloving@dudum.com 

Kent Loving began his education in business and marketing at the young age of 10 working for his families Architectural firm as the "office boy". The term "JOB" could only be loosely applied to this position, as the work was minimal and not mentally challenging - however his father was able to instill two concepts that would become, and remain, the foundation of how he would operate in business and life. 1.) Honesty above all else. 2.) The higher up the ladder you climb, the closer to the ground you get - being an executive isn't a status - it's a responsibility - as you move up you don't become people's boss...you become their servant - and it is with that humility and vision that Kent tries to approach each opportunity to serve the agents of Dudum Real Estate Group.

Kent's marketing background began with a degree in graphic design from California College of the Arts, followed by additional degree's in the sciences and psychology from Saint Mary's. Kent had the privilege of beginning his career in real estate marketing working for the master franchise of Prudential CA/NV/TX under the direction of Ginny Cain, whose talent, drive, and vision ushered in an amazing period of growth and recognition in the Northern California marketplace and beyond. Kent was fortunate enough to learn from Ginny's expertise and recognizes that his successes stands squarely on the shoulders of her example. Kent continued to further sharpen his industry acumen by accepting a position as Executive Creative Director for a large online print media and marketing solutions firm. He honed his skills of brand management by maintaining and improving the brand identities of over 40 national corporations, representing over 45,000 agents. Additionally he was able to grow market shares by retooling existing products to newly emerging markets, increase profitability, and provide consistent growth across his departments.

Eventually the siren song of a new challenge and joining something from the very beginning led him to sign up with Julie Del Santo. He was immediately fascinated and captivated by Julie's steadfast vision, and endless, energetic drive to create a brokerage whose privilege it was to serve the agents. She wanted to focus on helping the agents do business they way the agent wanted to do business - not the other way around. Kent knew this would be something not readily found in the marketplace as it is the opposite of the rigid corporate models that agents are used to, but Kent knew that the possibilities would endless, and the outcome could very well be magic.

Since joining Dudum Real Estate Group as their Marketing Director- Kent has felt an amazing sense of gratitude for being able to come to work everyday and work with people he genuinely enjoys to work with and for. He says its abundantly gratifying to see how quickly the company has taken root in the marketplace and how quickly the agent force seems to be growing. "It's like having a your family around you everyday...you work hard, you squabble sometimes, you laugh a lot...and at the end you love that know you belong to something special" say Kent.

Kent, when not at work, spends time volunteering for multiple local charities. He also spends a lot of time in the local foothills exploring and hiking and is always accompanied by his best friends, Fergus - a 5 year old rescue mutt of dubious parentage, and the newest addition, Farley, a 2 year old scraggly pound pup.